💡 Subservices Provided:

What services we offered in this project:

1. Brand Strategy:

   • Market Positioning

   • Brand Voice & Tone

   • Customer Persona Development

2. Visual Identity:

   • Logo Design

   • Color Palette & Typography

   • Brand Guidelines

3. Digital Assets:

   • Social Media Templates

   • Website UI Design

   • Digital Ad Campaigns

4. Marketing Collateral:

   • Coffee Cup Design

   • Packaging & Label Design

   • In-Store Signage

🌟 The Challenge:

Bold Brew Coffee Co. wanted a brand that captured the spirit of a bold, energetic coffee experience while being approachable and down-to-earth. They needed a visual identity that looked modern and memorable, complemented by a brand voice that spoke directly to coffee enthusiasts without feeling pretentious.

💡 Our Approach:

We set out to create a brand that was both bold and inviting:

1. Visual Boldness: A strong, dark coffee cup icon paired with serif typography for a modern yet classic look.

2. Warm, Friendly Vibe: Using rich, earthy tones like burnt orange, deep brown, and cream to evoke warmth and comfort.

3. Catchy, Witty Copy: A playful tone of voice that blends confidence with a bit of cheekiness.

🎨 What We Did:

• Visual Identity:

  • Designed a bold logo featuring a coffee cup with stylized steam.

  • Created a consistent color palette with deep, warm hues that reflect the richness of coffee.

  • Developed typography guidelines using a serif font for a bold yet approachable look.

• Digital Presence:

  • Designed a responsive website featuring large imagery, bold headlines, and a scrolling parallax effect.

  • Crafted social media templates for Instagram and Facebook that showcased coffee stories, daily specials, and customer interactions.

  • Developed a simple e-commerce interface for ordering coffee beans and branded merchandise.

• Marketing Materials:

  • Created branded coffee cup designs with quirky taglines like “Espresso Yourself!”

  • Developed packaging that highlights the coffee’s origin and brewing tips.

  • Designed loyalty cards and stickers to encourage repeat visits.

📊 The Results:

Results client got after the project

• +50% Increase in Brand Recognition: Thanks to consistent visuals and memorable packaging.

• +30% Social Media Engagement: Posts featuring the brand’s witty voice and bold visuals caught on quickly.

• +20% Sales Growth in the First Month: The updated brand identity made the coffee shop feel more premium and inviting.

• Customer Feedback: Patrons loved the modern aesthetic and clever coffee puns.

📸 Client Testimonial:

"Our new branding totally re-energized the cafe. Customers love the fresh look, and the new logo has become a favorite on our merch!"
— Jenna M., Owner of Bold Brew Coffee Co.