HelloHaus is a Berlin-based modern furniture studio with a focus on sustainable materials and timeless design. As a fresh face in a crowded industry, they needed a brand identity that would feel clean, modern, and approachable—but still make a bold first impression. We helped them build a brand from the ground up, turning their vision into a cohesive identity system ready to scale.
The Challenge:
HelloHaus was a brand-new player entering the saturated world of modern furniture. They had the vision (clean design, sustainable sourcing, dreamy Scandinavian vibes), but needed help turning that vision into a brand that would stand out—and sell.
The Solution:
We started with naming workshops and brand strategy sessions to shape their tone, values, and audience sweet spots. The name “HelloHaus” was born from their desire to sound approachable, stylish, and rooted in home.
We created a clean, modular identity with warm neutrals and punchy secondary colors that echoed their product aesthetic. Their logo is friendly, functional, and adaptable—from stamps on packaging to big retail signage.
Their website? Scrollable serenity. Designed for conversion but built for a premium feel, with animations and micro-interactions that bring their furniture pieces to life.
Key Highlights:
✅ 230% increase in newsletter signups post-launch
✅ Sold out of their first 3 product lines in under 2 months
✅ Featured in Dezeen and Minimalissimo
Testimonial:
"The team instantly got us. From our first brand sprint to the final logo reveal—it felt like they were part of our crew. Our customers love the look. So do we."
— Lina Schwarz, Co-founder of HelloHaus